Published on April 09, 2013

Genesis Philanthropy Focuses on Population Health

Genesis Health System is on a journey to excellence; one that will transform healthcare throughout the region. 

Philanthropists, foundations and corporations will be catalysts in this quest via their investment in Genesis Philanthropy, a new fundraising and grants making arm devoted entirely to population health initiatives.

“Engaging patients in improving their own health, and educating and encouraging them to adopt healthier lifestyles, is no small task, said Doug Cropper, Genesis Health System President and CEO. “Finding the resources to invest in population health strategies can be as challenging as changing the delivery of care. That’s why I’m so enthused about Genesis Philanthropy.”

The first gift to Genesis Philanthropy, $1 million, established the Gene and JoAnn Waddell Regional Fund for Hospice and Cancer Care. A portion of this significant gift will be awarded in late spring for population health initiatives, such as cancer screenings. 

The current Genesis foundations will manage the grants and track the results of the initiatives. They will also seek out partners for collaboration, such as schools or the local YMCA, to ensure no duplication of services.

Genesis Philanthropy is closely aligned with the Genesis Health System strategy. As Genesis expands its reach, there is the likelihood of working with other facility-based, Genesis-affiliated healthcare foundations.

The foundations will be linked to Genesis Philanthropy and to one another for executing population health strategies throughout the region. They remain, however, distinct foundations and will continue to raise funds locally to invest in their facility and community health needs.

Genesis Philanthropy has an added benefit of allowing the affiliated foundations to gain efficiencies according to Missy Gowey, Executive Director of the Genesis Health Services Foundation.

“We operate independently, yet serve the same mission. Associating formally with one another through Genesis Philanthropy will allow us to share a common goal and develop shared services. This will reduce our expenses and place an even greater portion of our donors’ investment in the programs and services that contribute to the health and well-being of our patients and families.”

Mirroring the system’s focus on population health will provide a return on the charitable investment donors make in Genesis Philanthropy both in terms of dollars and quality of life.

“A small portion of the population accounts for a disproportionately large share of the health care cost, said Cropper. “Our strategy is to work with a defined group of people to intervene earlier, coordinate care better, and help them manage their chronic diseases and serious health problems."

To learn more about the regional impact of a charitable investment in Genesis Philanthropy, contact Missy Gowey, Executive Director, 563-421-6860.

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